Transforming technology
into a brand
Deliverable
Market Study
Brand Foundation & Communication Strategy
Identity Design
Packaging Design
DFON is the first-ever skincare spin-off from Taiwan’s Industrial Technology Research Institute, now making its mark in France. We believe beauty isn’t just skin deep—it’s the calm, confident feeling that shines from within. Our goal isn’t to freeze time, but to help you rediscover the joy of feeling your best.
The Challenge: How might we create a key message that resonates with the business owner's belief and an emotional appeal that is suitable & flexible for audiences of all age.
Competitor audit
Identifying the gap in communication
Brand differentiation
Service experience
Defining core message
The Solution: Build our message around a state of mind each of us can look back to; something between intangible and tangible and personal. A memory, we all have one.
Defining future look&feel
THE MOMENT WITHIN
Logo signature design
A blooming flower with D'FON's initials at its heart symbolizes rejuvenation. The petals, marked with the number 15, represent the 15 days required for visible collagen growth and transformation.
