Develop a welcoming and memorable visitor experience
Deliverable
Market Study
Brand Foundation & Communication Strategy
Identity Design
Packaging Design
DFON is the first-ever spin-off of Industrial Technology Research Institute in Taiwan to set foot in the skincare and beauty industry, and we are taking it to France.
Beauty, is not just appearance or a number, but the serenity from within. True radiance brings out your best moment -- THE moment that you feel great about yourself, and that is what we aim to achieve; We offer no products that freeze time, but a product that reminds you what it is to feel great again.
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/5f9a787c-1bba-4f06-bbce-8f9079c7b61a_rw_1920.jpg?h=ad2436c8c74cfc2289dec01553f206f1)
The Challenge: How might we create a key message that resonates with the business owner's belief and an emotional appeal that is suitable & flexible for audiences of all age.
![Competitor audit](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/d496d59f-2395-420a-8cbe-ca8b28fe135b_rw_1200.jpeg?h=de18b6431dee3a8d320bbb2645b527ef)
Competitor audit
![Identifying the gap in communication](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/52a35bfe-976d-4ed6-9f37-4ea33f8cc3c5_rw_1200.jpeg?h=022e31033346c9c178314429456b5247)
Identifying the gap in communication
![Brand differentiation](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/6aa8c2db-d0f5-4d24-8f94-b131845a9515_rw_1200.jpeg?h=6ad13cd83549b27950b974bd7ea177da)
Brand differentiation
![Service experience](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/8a396f9f-7b0e-4de6-97d2-c70ccb4329d2_rw_1200.jpeg?h=6a812045fdebb7846b15225654f97e57)
Service experience
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/613a84e3-0080-457b-9f7d-c85d274535eb_rw_1200.jpeg?h=655fc848684f8cfbf53efe2044211878)
Defining core message
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/4d31cf39-681f-43f9-a2a2-c670fa6a8280_rw_1920.png?h=989e51b3fd2f7146949d21bd212bba60)
The Solution: Build our message around a state of mind each of us can look back to; something between intangible and tangible and personal. A memory, we all have one.
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/7e943fed-cdfa-434a-8111-ccd7dc4a0d42_rw_1920.png?h=4c5e935d3b9a204b09c14cd04b82e8a7)
Defining future look&feel
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/5600a9de-aeec-4c98-b999-d7426075e0ef_rw_1920.jpg?h=c53557956959b4f0cac4c2d68bb39a4a)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/b90d952b-7f6f-4b19-8705-2e6baff7419f_rw_3840.jpg?h=9422599d7275320f1b789ebc467a9a37)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/0f937ed5-ec5c-4a9d-ac73-4ddc715647bd_rw_3840.jpg?h=559ff84620a7c9b258c6ca3644db37ae)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/8e9b4776-1746-4772-b4bc-71685bb6ec77_rw_3840.jpg?h=83ea3c9d17da073477f9f41608397c73)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/67d95aea-2639-4e46-a3fc-e16e787a3621_rw_1200.jpg?h=099ba68287894d706e3e3a9b6d43f259)
THE MOMENT WITHIN
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/86d3b3cc-7739-48b4-b882-ea49f0d4d2da_rw_1920.jpg?h=02c94c795fac42c54ef5023193c3af99)
Logo signature design
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/74120a2d-02d8-4c4a-837f-5d21922554c3_rw_1920.jpg?h=c56ba93cd815c8e565352507201b3406)
A blossoming flower with D'FON's initial embraced at the center. The petals represent time, 15, the number of days for the product to rejuvenate collagen growth and see visible results.
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/631fe495-68ad-4571-933b-f329c880053a_rw_1920.jpg?h=b7994372d511198c735114e0043a8a6a)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/89950952-b273-4ec1-9ec5-db3410e43699_rw_1920.png?h=02fdf91773a9efd63ff722c3c63acf51)
![](https://cdn.myportfolio.com/97f51dfa-b9f9-447f-9fab-8994ce1d3291/d3ae4b1a-f689-48a6-9395-7635c9e4ae4b_rw_3840.jpg?h=681801c47775f3251f45644954949c31)