Create mental capacity
Deliverable
Market Study
Product Concept Development
Feasibility Testing
Product Design
PACE is a pair of wireless earbuds designed to enhance mental performance using cutting-edge photonics. By amplifying the effects of pre-activity rituals, PACE helps users enter a state of focus and readiness. Paired with the PACE mobile app, which visualizes real-time physical data, users gain deeper insight into their mental and physical states. This can boost cognitive capacity by up to 24%, improve stress resilience, and—crucially for athletes—help detect and prevent injuries in real time. Whether for work or sport, PACE turns preparation into a measurable edge.
The Challenge: How might we actively increase readiness and improve the effectiveness of pre-game / pre-work rituals.
Stress today is constant and unrelenting, affecting both professionals and athletes alike. An unmanaged, overloaded mind can lead to accidents, poor performance, and rising mental health issues like depression, especially in urban life. PACE exists to counter this—empowering individuals through science-based methods to manage information overload, sustain mental readiness, and maintain consistent performance under pressure.
The Solution: Activate the Prefrontal Cortex via light technology that improves our ability to respond and our brain's capacity to process more information.
PACE redefines wearables with a new category: active enhancers. By projecting targeted light through the ear canal to stimulate the prefrontal cortex—key to cognitive functions like attention and reflexes—PACE boosts information processing and decision speed. Backed by NIRS-based brain activity studies and literature, we estimate a 24% increase in cognitive performance. This clinical foundation offers a strong competitive edge, setting our brand apart.
Prototype testing with NIRS
Worn like standard wireless earbuds, this device lets users customize light exposure and sync it with audio via the PACE app. Built-in biosensors track blood oxygen and heart rate—biomarkers of prefrontal cortex activity—allowing the app to visualize physiological responses. This data offers scientific and emotional proof that the user’s ritual, enhanced by PACE, is working. It builds confidence before high-stakes moments like competition or deep work.
Logo signature design
PACE takes inspiration from a smooth pebble—calm, resilient, and refined by nature. Its minimalist, organic form avoids distraction, promoting steadiness under pressure. Micro-LED integration ensures a compact, energy-efficient design without sacrificing critical audio components. Lightweight and intentional, PACE supports essential rituals with precision. In future applications, it can empower specialists—surgeons, responders, or astronauts—who require unwavering focus. As flexible work becomes the norm, PACE also helps individuals transition smoothly into high-focus states, even in imperfect environments, maintaining productivity and enhancing the quality of their moments.
