Deliverable
Visual Identity Design
Taiwan has been on the map for its high-performance bicycle manufacturing, as well as the inland tour cycling routes. Each year the national bicycle association hold design competition for all the bright minds with uniquely engineered parts in their hands -- from racks to pedals to apparels and so on. Anything for bike goes.
So we have created a visual which says just that; each bicycle has a part replaced by a pair of tool. Though not as precise as the engineers, we do our best to capture their passion and enthusiasm for the sport.
