Deliverable
Brand Strategy
Brand Identity Design
Packaging Design
Gift is a common culture in Asia, LiCha, which stands for "Delight in Gift" in translation, offers a series of neatly packaged naturally flavored tea products -- from dried tea leaves, hand-crafted tea soaps and cream, etc. Ming, the business owner, believes that a sincere tribute carries the delightful wishes of the giver. It should be sophisticated, vibrant and lively at the same time; LiCha should be a gift suitable for many of the everyday occasions, and delivering those delights.
