Turn a culture into a brand
Deliverable
Brand Strategy
Brand Identity Design
Packaging Design
LiCha, meaning "Delight in Gift," embraces the Asian tradition of gifting with a curated collection of naturally flavored tea products—ranging from dried leaves to hand-crafted soaps and creams. Business owner Ming believes that a true gift should convey sincere, joyful wishes, combining sophistication with vibrancy. LiCha’s offerings are designed to be perfect for a variety of occasions, delivering delight with every package.














